B Corp: Balancing Purpose and Profit

The B Corp Movement in Africa

This episode of Impact Talk dives into the world of sustainable business in Africa with Lucy Muigai, CEO of B Lab Africa. B Lab is a global network that supports businesses in becoming certified B Corporations, a designation recognizing companies that meet high standards of social and environmental performance.

In this episode, you will gain insights on:

  • Insight into the mission and vision of B Lab Africa.
  • Understanding of the B Corp movement and its significance in Africa.
  • Success stories of companies certified as B Corps in Africa.
  • Challenges and opportunities for sustainability in African markets.
  • The process and benefits of becoming a certified B Corp.
  • Future plans and initiatives of B Lab Africa.

Guest Bio:

Lucy Muigai, CEO of B Lab Africa, is at the forefront of transforming business for good. With over 15 years of diverse experience, Lucy has been instrumental in establishing B Lab Africa within the global B Corp movement, advocating for economic systems change. Her leadership has been pivotal in setting high standards and certifying businesses that lead with purpose. Lucy’s dedication to creating positive stakeholder impact is matched by her advisory role at Bringo Fresh, where she supports sustainable agriculture. An alumna of Curtin University, she holds a Master’s in Finance and a Bachelor’s in Commerce, fueling her vision for a better business landscape.