Companies embracing a more sustainable business model are consequently completely reshaping their branding. I am not talking about greenwashing here, but rather organisations that put sustainability at the core of their strategy, and that guide
BLOG
I recently read an article in the Financial times about leadership. It gave an example of a CEO laying off 900 people at the same time during a video conference at the start of the pandemic. We
We are currently going through tremendous changes here in the UAE, and I believe the pace accelerated even more in recent weeks. As a sustainability advocate and professional, I welcome this. We are clearly being pointed
When I started my sustainability journey, I quickly realised how broad and challenging this topic can be. During many discussions I participate in, people immediately mention renewable energies and climate change but tend to forget
When it comes to defining the purpose of a company, this simple question needs to be asked: Why are you doing this business? This is an essential question for any business, big or small. Becoming